Rollover

Established in 1992, Rollover is the UK’s leading Hot Dog supplier offering a wide range of equipment and consumables to suit every customer’s needs.

Focused on food-to-go in the food service and convenience retail sectors, Rollover offers unbeatable service and expertise to help their customers grow both sales and profit. The business sells over 20 million hot dogs a year.

Leading the BIMBO of Rollover, Piper has a majority stake in this fast expanding premium hot dog supplier to the foodservice market. With over 2,000 outlets across the UK, Piper has helped the management team develop Rollover into a recognisable consumer brand undertaking a brand review, brand identity change and marketing and communication plan. In addition, through the Piper network, Rollover gained entry into the convenience market, which is now the fastest growing channel
for the business.

Introducing Simon Vine as Executive Chairman at the point of investment, Piper has also continued to support the investment in growing a highly professional management team capable of building the business for exit.

I would most definitely use Piper again. They are very considered sparring partners, which adds real value to our decision making

Simon Vine, Executive Chairman, Rollover Ltd

The journey

1992 Business founded by David Sanger as a sandwich chain
1997 Rollover starts to wholesale hot dogs
2006 Piper backs the BIMBO of the company
2010 Rollover opens first convenience outlet and wins Cineworld contract
2011 Wins contract to supply Manchester United
2012 Rollover opens its 1,000 convenience outlet and launches a consumer app
2013 Rollover expands into the Forecourt sector and launches a Gourmet Hot Dog range
2015 Piper exits Rollover to Kerry Foods

Piper exits Rollover to Kerry Foods

[24 Feb 2015] - Piper has sold Rollover to Kerry Foods. The deal was completed for an undisclosed sum. Since leading the BIMBO of Rollover in 2006, Piper has…

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