Who we are

We have walked in entrepreneurs’ shoes

Starting as entrepreneurs ourselves, we have lived and breathed entrepreneurial brands for 30 years. From founding the Pitcher & Piano brand in the early 90s to investing in over 40 consumer brands, we’ve gained an understanding of the challenges of growing brands that consumers love.

We are a team of brand experts who help drive growth in our partner brands

We are a small but diverse team of brand, marketing, ecommerce, financial and talent experts based out of our converted warehouse in Notting Hill, far away from the Square Mile. Our in-house team adds commercial value well beyond the traditional investor’s remit and helps our partner brands stay ahead of the competition. Our support helps entrepreneurs focus on what they do best: growing their business.

We build global brand legends

We have grown over 40 global brands across 70 countries via online, wholesale and retail. In 2018 alone, we grew international sales in our partner brands by £40m, 70% of this being online.

In the last few years alone, we have helped our partner brands open dozens of points of wholesale distribution, 20 international owned stores (including 11 in the US and 4 in Asia), and 25 franchise stores.

Our partner brands benefit from our trusted network of global partners. We have a database of over 100 international experts, including more than 50 franchise partners and distributors.

We create brands consumers love

For us, real value lies in a brand’s strength, not just its balance sheet. Through our obsession in putting the customer at the heart of all decision-making, we take pride in creating ‘sticky’ brands loved by both consumers and employees. By doing so, we build businesses that thrive well beyond our partnership.

We live and breathe brands. We love the excitement of a brand mission, seeing the vision through the eyes of the founders and hearing their story echoed through their customers’ words. We immerse ourselves in the brand so we are in a position to add real value from day one.

We believe in growing brands sustainably

We believe in growing brands that have sustainability at their core and in empowering leaders to put their team and the environment at the heart of the growth. In our experience, this creates future-proofed brands that flourish way beyond our investment.

Growing sustainable brands runs through everything we do. From the first time we speak to entrepreneurs, through our due diligence and the lifetime of our investment, sustainability is at the heart of what we do with regards to people, the environment and leadership.

We have an industry-leading network to support our brands

We build industry-leading teams by tapping into our unrivalled network of more than 3,000 entrepreneurs, CEOs, Chairmen, online and offline business growth experts, many of whom are investors in our fund.

Our relationship with the entrepreneurial community helps us keep track of best practice. Annually, we host more than 200 entrepreneurs in our quarterly entrepreneur Founders’ Collectives skills sharing meet-ups and digital/ecommerce focused round-table GeekMeets.

We invest our money and that of entrepreneurs we’ve backed

As a small and committed team, we invest a significant chunk of our own money in our funds, so we’re fully focused on making every investment a success. We are also proud that a large amount of our money comes from entrepreneurs who have successfully grown and sold their own brands, including those we have previously backed.

We know how to get the best value for your brand

Our deep knowledge of the potential strategic buyers of consumer brands means we understand the way that brands need to grow to be attractive to them. We are more flexible than other investors on who we sell to and how long we stay invested. Together we pick the best option for the entrepreneur and the brand.