We believe in building brand legends

We invest in fast growing brands with sales of £5-50m. As a mix of investors, brand strategists, digital innovators, talent and culture experts, we have helped more than 50 brands become industry pioneers across 70 countries, while growing online by over £500m and opening more than 250 experiential spaces for people to shop and socialise.

We believe a brand legend is iconic.

Even at £100m, it’s resolutely true to its purpose. A leader among its peers, it champions positive change in the world alongside its loyal community who have helped shape it as it has grown and for whom it has become a part of how they live their lives. They are proud of what is has achieved, evangelising its inspiring story and purpose to others.

Its team are its biggest advocates, for whom it defines their own personal values. It has formed an emotional bond with its tribe, its logo a reassuring shorthand for what it stands for and what they believe in. Above all else, it has retained its entrepreneurial challenger spirit.

Built around a culture of always wanting to do things better and rooted in an obsession with what customers think. It will continue to inspire founders for decades to come. Its story has taken on a life of its own. It has seeped into people’s imaginations. It has become a brand legend. Read more here

As a B Corp, we build purpose-led & inclusive brands

In 2022 we proudly became a certified B Corp. This reflects the way we have grown businesses for the last 35 years. We are committed and empower our leaders to put the environment, people, customers, and community at the forefront of growth.

We are signatories of the Better Business Act as we believe in looking after and investing in people and planet when growing sustainable, profitable businesses. We are working to reduce our carbon impact with our partners, Carbon Responsible.

As a B Corp we are committed to building inclusive cultures. 46% of our portfolio brands have a female founder and women make up 50% of their senior leadership teams. Bloom & Wild, Wild Nutrition, Flat Iron and Hickory’s Smokehouse have be listed in the 100 Best Companies to Work For and we are signatories of the Investing in Women Code.

Please read our latest annual Sustainable Investment Report here.