Piper has sold Rollover to Kerry Foods. The deal was completed for an undisclosed sum.
Since leading the BIMBO of Rollover in 2006, Piper has turned the company into the UK’s largest premium hot dog seller. Rollover hot dogs are sold in over 3,000 locations, including leading nationwide leisure, pub and retail chains along with more than half of the country’s Premiership League football stadiums.
Since its investment in Rollover, Piper has helped to develop the management team with the recruitment of Simon Vine as CEO and Nigel Osborne as CFO, and worked alongside the team to assist in rebranding the business, focus on continued new product development and broaden the distribution base. Rollover has revenue of more than £13m.
Chris Curry, managing partner at Piper, said: ‘When we invested in Rollover we were attracted by their passion for quality – great tasting premium hot dogs made in the traditional way – and could see, with the growing trend for hot food-to-go, that there was potential to expand significantly the brand’s awareness and distribution. With the scale and capability of Kerry Foods, we are confident Rollover will continue to grow both in the UK and in other markets.’
Said Simon Vine, CEO of Rollover: ‘Our partnership with Piper has been extremely positive and beneficial to the business. The team has helped in many different areas – from providing the right level of financial support and introducing new customers to building our social media and enabling us to become more consumer-facing. We now look forward to working with Kerry Foods, whose sector knowledge and expertise will fuel our next stage of growth.’