Tootsies

Tootsies was originally established by two property developers as a neighbourhood grill restaurant chain in West London.

In 1999, working with the ex-Managing Director of Pitcher & Piano, Piper led the £9 million MBI of Tootsies, with a strategy to build on the success of the existing estate and brand, and roll out the chain both in London and beyond.

Focusing the business more tightly on burgers, with an appeal to both families and young couples as a place to refuel and relax, the business was able to expand beyond its neighbourhood locations into City Centre locations and retail/leisure developments, growing from 9 restaurants at investment to 24 on exit.

The journey

1989 The first Tootsies unit opens in Notting Hill
1999 Piper backs the ex-MD of Piper owned Pitcher and Piano in MBI of Tootsies
2000 Piper research leads to introduction of new brand identity
2003 By 2003 15 new sites added
2004 Sold to Urban Dining plc for £31.3m

Current investments