Gray & Osbourn

Recognising that Gray & Osbourn was an under-leveraged brand providing a much needed clothing solution to a growing market of older, more affluent women who mourned the demise of boutique clothing stores, Piper led the management buyout of this catalogue business (formerly Selfridges Selection) which was sold as part of the break-up of Sears plc in 1998. Alongside Piper, the management team concentrated on range selection, catalogue design, database management and stock management, driving sales growth from £4m at point of investment to over £19m when the business was sold to N Brown Group PLC in 2006.

The real difference they made from my perspective was the support I got in growing me as an MD and in so doing supporting the growth of the whole business

Jan Ekins, Managing Director

The journey

1994 Selfridges launches Sefridges Selection, its first mail order catalogue
1998 Piper leads the MBO from Sears and relaunches as Classic Selection
2000 Rebranding and launch as Gray & Osbourn
2002 Launch of website
2006 Sold to N Brown Group PLC

Current investments