Exited in 2011
Bottlegreen manufactures and distributes a range of natural, healthy adult soft drinks, distributed through the leading major multiples and the foodservice sector.
The business was set up in 1989 by Kit and Shireen Morris who employed their wine making skills to develop the now iconic Bottlegreen Elderflower Cordial using a cold press process.
This process enables the business to produce products that have a uniquely clean and pure taste.
By 2007, when Piper backed the incumbent Managing Director Simon Speers in the management buy out, Kit and Shireen had decided they wished to return to wine making. They felt that the business could flourish even more successfully with professional management in place and further investment into the packaging and marketing of the brand.
Of his decision to select Piper as partners, Simon Speers wrote, “It was clear that Piper had a genuine passion for brand building. The fact that they ran their own focus groups with our customers and toured the stores with me amongst other things communicated that passion”.
During the course of the investment in Bottlegreen, Piper was able to support the
- Using customer research to help define the brands positioning
- Providing marketing resource to lead the logo and packaging rebranding
- Introducing both a Financial Director and Marketing Director
- Ensuring the business focused on driving Bottlegreen branded sales
- Driving core product development and targeting focused NPD
- Building strong relationships with targeted trade buyers, achieving a pre-emptive bid at exit
|1989||Kit and Shireen start manufacturing elderflower cordials in their kitchen to sell locally|
|2000||Bottlegreen is listed in Waitrose|
|2007||Piper invests. Sales £8.2m. EBIT £1.0m|
|2008||New Bottlegreen branding and packaging is launched|
|2009||Bottlegreen builds its international business in Canada, Japan, Australia and New Zealand|
|2011||Piper exits. Sales £13.5m. EBIT £2.5m. Bottlegreen is bought by SHS, the Irish drinks group who own a number of successful brands including Shloer, Merrydown and WKD|