Rarely a day goes by at the moment without a story about AI leading to an end of humanity and employment or a revolutionary opportunity for brands to automate, optimise, and enhance their business processes and customer experience. It’s all very confusing, especially if you are a small brand. To learn from the best, we

Influencers. Stratospheric sales magnets or overpaid and overrated? It’s a question all consumer-facing brands have wrestled with in recent years as the growth of Instagram and TikTok continues apace. Few are more qualified to express an opinion than serial entrepreneur Grace Beverley. An influencer herself with more than 1m followers, she launched her first business,

Following on from the success of our previous virtual Geekmeet, in which one of our speakers joined us live from New York, the next logical step was to make our session fully transatlantic. For our latest Geekmeet, Piper’s popular and long-established roundtable of ecommerce minds, we teamed up with US-based Primary Venture Partners to conduct what

‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their support through a Facebook SOS. We offered them two tights for the price of one, but the ‘snag’ was that they would pay now and only get both pairs in

The American dream – the goal of almost every British brand. But breaking into the US market is notoriously tricky and history is littered with the biggest household names (Tesco and M&S to name but two) who’ve gone west with grand ambitions only to see their dreams end in failure. E-commerce has removed many barriers

At Piper, we love helping entrepreneurial brands grow. To do this, we are constantly reassessing what founders and businesses need from a partner in supporting their growth.  Although our in-house team’s experience is essential, our partner brands also value being able to tap into our extensive international network of trusted partners. Among them, there is

In our recent survey of 2,000 online consumers in which we asked consumers to name brands they most trust, Amazon was far ahead of the pack. They have come to rely on it (47% had a Prime subscription) and are rarely let down (even when delivering the world’s biggest package, a dinosaur statue to Jurassic World).

‘Why expand into the US?’ is a question many multichannel brands will ask themselves. To David Lockwood, a better question is: ‘Why not?’ As he reminded guests at Piper’s latest GeekMeet – our regular roundtable of ecommerce minds from the consumer branded world – the US is not only 31 times larger than the UK