Geekmeet – Cross-Pond Thinking, Best Practices of US E-Commerce Strategy

The American dream – the goal of almost every British brand. But breaking into the US market is notoriously tricky and history is littered with the biggest household names (Tesco and M&S to name but two) who’ve gone west with grand ambitions only to see their dreams end in failure. E-commerce has removed many barriers

Events: Community power – our latest Geekmeet

‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their support through a Facebook SOS. We offered them two tights for the price of one, but the ‘snag’ was that they would pay now and only get both pairs in

Events: Our first virtual GeekMeet – Shopify

At Piper, we love helping entrepreneurial brands grow. To do this, we are constantly reassessing what founders and businesses need from a partner in supporting their growth.  Although our in-house team’s experience is essential, our partner brands also value being able to tap into our extensive international network of trusted partners. Among them, there is

Events: Amazon insights from our Ecommerce Geekmeet

In our recent survey of 2,000 online consumers in which we asked consumers to name brands they most trust, Amazon was far ahead of the pack. They have come to rely on it (47% had a Prime subscription) and are rarely let down (even when delivering the world’s biggest package, a dinosaur statue to Jurassic World).
For our partner brands, many of whom were in the room, Amazon is becoming an increasingly important channel. At Forthglade and Barking Heads, Amazon sales are growing by 50% year-on-year, with Mous’ sales growing tenfold in just one year.

How to take and keep your brand on tour: insights from the latest GeekMeet

‘Why expand into the US?’ is a question many multichannel brands will ask themselves. To David Lockwood, a better question is: ‘Why not?’ As he reminded guests at Piper’s latest GeekMeet – our regular roundtable of ecommerce minds from the consumer branded world – the US is not only 31 times larger than the UK

Delighting customers month-on-month: Insights on subscription from Piper’s GeekMeet

Since first meeting our most recent investment, Mindful Chef, we have become fascinated with how brands use subscription to delight their customers. Referred to as ‘subcom’ by those working in the space, it’s a business model that is attractive to both consumers and investors. From a consumer perspective, subscription-based ecommerce brands are helping them save

Session 3 – The F1 approach

GeekMeet is a regular roundtable of ecommerce minds from the consumer branded world, sharing learnings from their everyday work. Under Chatham House rules, the forum provides a vehicle for like-minded individuals to freely discuss trading conditions, issues, trends and innovation while benchmarking online marketing strategies, people and agencies. In this third session, the topic was

Piper hosts its first Seedmeet on hospitality

On 24th September, 20 entrepreneurs from fast-growing hospitality brands attended Piper’s first ever SeedMeet Piper’s SeedMeet is a bi-annual event that helps smaller growing brands in various consumer sectors better understand the trial and tribulations of getting investment as well as to get an insight into the mind of the investor. Ajith Jayawickrema, founder of