Grace Beverley on the wise ways to influence your community

Influencers. Stratospheric sales magnets or overpaid and overrated? It’s a question all consumer-facing brands have wrestled with in recent years as the growth of Instagram and TikTok continues apace. Few are more qualified to express an opinion than serial entrepreneur Grace Beverley. An influencer herself with more than 1m followers, she launched her first business,

Cross-Pond Thinking 2.0 10 learnings from our Geekmeet

Following on from the success of our previous virtual Geekmeet, in which one of our speakers joined us live from New York, the next logical step was to make our session fully transatlantic. For our latest Geekmeet, Piper’s popular and long-established roundtable of ecommerce minds, we teamed up with US-based Primary Venture Partners to conduct what

Geekmeet – Cross-Pond Thinking, Best Practices of US E-Commerce Strategy

The American dream – the goal of almost every British brand. But breaking into the US market is notoriously tricky and history is littered with the biggest household names (Tesco and M&S to name but two) who’ve gone west with grand ambitions only to see their dreams end in failure. E-commerce has removed many barriers

Events: Community power – our latest Geekmeet

‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their support through a Facebook SOS. We offered them two tights for the price of one, but the ‘snag’ was that they would pay now and only get both pairs in

Events: Our first virtual GeekMeet – Shopify

At Piper, we love helping entrepreneurial brands grow. To do this, we are constantly reassessing what founders and businesses need from a partner in supporting their growth.  Although our in-house team’s experience is essential, our partner brands also value being able to tap into our extensive international network of trusted partners. Among them, there is

Events: Amazon insights from our Ecommerce Geekmeet

In our recent survey of 2,000 online consumers in which we asked consumers to name brands they most trust, Amazon was far ahead of the pack. They have come to rely on it (47% had a Prime subscription) and are rarely let down (even when delivering the world’s biggest package, a dinosaur statue to Jurassic World).
For our partner brands, many of whom were in the room, Amazon is becoming an increasingly important channel. At Forthglade and Barking Heads, Amazon sales are growing by 50% year-on-year, with Mous’ sales growing tenfold in just one year.

How to take and keep your brand on tour: insights from the latest GeekMeet

‘Why expand into the US?’ is a question many multichannel brands will ask themselves. To David Lockwood, a better question is: ‘Why not?’ As he reminded guests at Piper’s latest GeekMeet – our regular roundtable of ecommerce minds from the consumer branded world – the US is not only 31 times larger than the UK

Delighting customers month-on-month: Insights on subscription from Piper’s GeekMeet

Since first meeting our most recent investment, Mindful Chef, we have become fascinated with how brands use subscription to delight their customers. Referred to as ‘subcom’ by those working in the space, it’s a business model that is attractive to both consumers and investors. From a consumer perspective, subscription-based ecommerce brands are helping them save