At Piper, we love helping entrepreneurial brands grow. To do this, we are constantly reassessing what founders and businesses need from a partner in supporting their growth. Although our in-house team’s experience is essential, our partner brands also value being able to tap into our extensive international network of trusted partners. Among them, there is
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In our recent survey of 2,000 online consumers in which we asked consumers to name brands they most trust, Amazon was far ahead of the pack. They have come to rely on it (47% had a Prime subscription) and are rarely let down (even when delivering the world’s biggest package, a dinosaur statue to Jurassic World).
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‘Why expand into the US?’ is a question many multichannel brands will ask themselves. To David Lockwood, a better question is: ‘Why not?’ As he reminded guests at Piper’s latest GeekMeet – our regular roundtable of ecommerce minds from the consumer branded world – the US is not only 31 times larger than the UK
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Since first meeting our most recent investment, Mindful Chef, we have become fascinated with how brands use subscription to delight their customers. Referred to as ‘subcom’ by those working in the space, it’s a business model that is attractive to both consumers and investors. From a consumer perspective, subscription-based ecommerce brands are helping them save
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One of the tricks of investing in consumer brands is gauging where the prevailing winds are blowing and, most importantly for us, if they will build into a gale or peter out in 5 to 10 years’ time. Unpicking this is a fine mix of gut-inspired instinct based on 30+ years of working with brands,
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We are curious creatures here at Piper and, as part of this curiosity, we love hearing and learning from inspiring leaders. This is part of the reason for holding regular events at our offices bringing together entrepreneurs growing challenger brands – a couple of weeks ago, we hosted 20 entrepreneurs at our annual food and
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Do founders need a little more love? When do you know if you’ve backed the wrong horse? And how can you build the ‘IKEA of tights’? These were just some of the questions posed at Piper’s latest Founders’ Collective, a quarterly gathering of entrepreneurs each focused on a different consumer sector. Three speakers representing Piper’s
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Last month, we invited some of the most exciting and innovative food and drink brands to our sixth SeedMeet at Piper – a round-table forum for entrepreneurs to hear from three key industry experts and discuss the issues and opportunities they are currently facing. In this session, our three inspirational speakers were: James Bailey, Trading