Piper-backed Diet Chef, the UK’s leading home-delivery diet brand, has been recognised by the Marketing Society in its prestigious annual Awards for Excellence (www.marketingsocietyawards.com), Diet Chef has been nominated in the Excellence in E-commerce category alongside much larger and more established brands, including EasyJet, IHG, Expedia and lastminute.com. Diet Chef’s Deputy MD Brigette Read said:
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Piper Private Equity has provided £3m growth funding to Diet Chef, the UK’s leading home delivered diet company. Diet Chef was founded in 2007 and has seen rapid growth achieving over £5m of sales in 2009 and is forecast to double in size year on year. With over 60% of adults in UK being either