Weird Fish, the Cheltenham-based casual leisure brand, has recruited Kelvin Vidler as international sales director. As former managing director of Americana International (the fashion group behind the Bench and Hooch brands) and clothing company Lee Cooper, Vidler has extensive experience in international expansion. He will drive Weird Fish’s international wholesale business, initially targeting Northern Europe.
Weird fish recruits new sales director
Piper invests in Weird Fish
Piper Private Equity has provided £8m of funding to support the MBO of Weird Fish from its founder. The investment gives Piper a majority stake in the business and will enable Weird Fish to develop its clothing offer and expand its wholesale and direct sales. Weird Fish was founded some 15 years ago and has