How Augmented Reality uplifted Wattbike’s purchase rate.

Our partner brand Wattbike’s smart indoor trainer bikes are expertly designed to accelerate your performance improvement. Every part of the equipment and customer journey works towards this goal. How the indoor trainers’ function, the space it takes up in your home and partnering with the Wattbike Hub and third-party apps. It is all carefully considered

Investment: Smart bike brand Wattbike

We are delighted to announce our £11.5m investment into Wattbike, the world’s first smart indoor bike brand, joining the impressive team, led by CEO Rich Baker, on their mission to make Wattbike a global brand legend. Alongside us, the team will also be joined by non-executive chairman Gordon Baird, former chairman of sports footwear brand