Trending Tastes: 10 things we learnt from this year’s Seed Fund.

For the fifth year now, it has been a privilege to support The Seed Fund, an altruistic mentoring scheme for food and drink brands turning over sub-£1m and run by The Collaborators. The 250 applications this year were the most impressive yet. As a culmination of the year-long project, we hosted an event at our
Over the course of The Seed Fund, we heard from dozens of small brands who are challenging conventions and lie at the forefront of new trends. Here are 10 learnings that we picked up

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

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Our £7m investment into multi-award winning villa brand, The Thinking Traveller

[6 Dec 2020] - We are excited to have invested £7m into The Thinking Traveller, the world’s most thoughtful villa brand, backing founders and joint-CEOs Huw and Rossella Beaugié…

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Mindful Chef finds new home with Nestle after 5x growth

[12 Nov 2020] - We are delighted to announce that Mindful Chef has been bought by Nestlé. In a wonderful two-year journey since we invested £6m in December 2018,…

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Learn. Earn. And have fun: growing cultures in challenger brands

[25 Oct 2020] - If you come to our office and weave your way into the Cosy Room, you will find our library of business books, amassed over the…

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