For the fifth year now, it has been a privilege to support The Seed Fund, an altruistic mentoring scheme for food and drink brands turning over sub-£1m and run by The Collaborators. The 250 applications this year were the most impressive yet. As a culmination of the year-long project, we hosted an event at our
Over the course of The Seed Fund, we heard from dozens of small brands who are challenging conventions and lie at the forefront of new trends. Here are 10 learnings that we picked up