We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real and marking the end of our wonderful five-year journey with the team at PROPER. Although the brands will remain distinct, the combination will create Europe’s largest and fastest growing Better
Our approach to brand-building.
[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…
Mindful Chef finds new home with Nestle after 5x growth
[12 Nov 2020] - We are delighted to announce that Mindful Chef has been bought by Nestlé. In a wonderful two-year journey since we invested £6m in December 2018,…
Recent news
Our approach to brand-building.
[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…
Bloom & Wild receives £75m investment
[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…
Community power – our latest virtual Geekmeet with 100 brands
[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…
Our £7m investment into multi-award winning villa brand, The Thinking Traveller
[6 Dec 2020] - We are excited to have invested £7m into The Thinking Traveller, the world’s most thoughtful villa brand, backing founders and joint-CEOs Huw and Rossella Beaugié…