PROPER bags new home in Europe’s leading healthy snacking group

We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real and marking the end of our wonderful five-year journey with the team at PROPER. Although the brands will remain distinct, the combination will create Europe’s largest and fastest growing Better

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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Mindful Chef finds new home with Nestle after 5x growth

[12 Nov 2020] - We are delighted to announce that Mindful Chef has been bought by Nestlé. In a wonderful two-year journey since we invested £6m in December 2018,…

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Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

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Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

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Our £7m investment into multi-award winning villa brand, The Thinking Traveller

[6 Dec 2020] - We are excited to have invested £7m into The Thinking Traveller, the world’s most thoughtful villa brand, backing founders and joint-CEOs Huw and Rossella Beaugié…

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