#livinglifetothefull. How experiences are transforming people’s leisure time.

Although you wouldn’t know it salivating over the esoteric fusions in Soho’s eateries, all food has humble roots. The Basque pintxo is no exception. People heading to the cider houses and bodegas in the old part of San Sebastián to buy their alcohol would make the most of the trip by downing a few drinks.
Nationally, almost all millennials had done a group activity or experience in the last year, with half having done a competitive group activity such as paintballing or go-karting, 44% gone on a food and drink tasting/tour, and 37% had been on a group sports activity such as a golf or football trip.

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