Although you wouldn’t know it salivating over the esoteric fusions in Soho’s eateries, all food has humble roots. The Basque pintxo is no exception. People heading to the cider houses and bodegas in the old part of San Sebastián to buy their alcohol would make the most of the trip by downing a few drinks.
#livinglifetothefull. How experiences are transforming people’s leisure time.
Golden oldies or the forgotten generation?
They have money, time and will travel. They’re growing at an unprecedented rate and should be firmly on the radar of more brands. They are the ‘mature’ (60+) consumers. And, by 2047, it is predicted they will number more than two billion worldwide. For the first time in history there will be more ‘older’ people