Our Black Friday Tracker: Insights from our brand community

In recent catch-ups with founders, we’ve heard a lot about the extent of competitor discounting in the run up to Christmas. This has been reflected in our annual tracker Black Friday survey with our brand community where respondents echoed the sentiment. When asked what they did, more decided to offer deeper discounts, opted for 50%+

Living healthier and happier lives: Our 2024 trend predictions

As we get excited for Christmas in the office, our Bloom & Wild mini-trees sparkling and the air scented by NEOM’s Christmas Wishes candle, we’re reflecting on another year of big changes in consumer behaviour, margin pressures, channel shifts, and marketing effectiveness. The commonality is our pride in the undiminished resilience of the 350 founders

#livinglifetothefull. How experiences are transforming people’s leisure time.

Although you wouldn’t know it salivating over the esoteric fusions in Soho’s eateries, all food has humble roots. The Basque pintxo is no exception. People heading to the cider houses and bodegas in the old part of San Sebastián to buy their alcohol would make the most of the trip by downing a few drinks.
Nationally, almost all millennials had done a group activity or experience in the last year, with half having done a competitive group activity such as paintballing or go-karting, 44% gone on a food and drink tasting/tour, and 37% had been on a group sports activity such as a golf or football trip.

Golden oldies or the forgotten generation?

They have money, time and will travel. They’re growing at an unprecedented rate and should be firmly on the radar of more brands. They are the ‘mature’ (60+) consumers. And, by 2047, it is predicted they will number more than two billion worldwide. For the first time in history there will be more ‘older’ people