Investment: Bloom & Wild receives £75m investment

Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom & Wild, led by some of the world’s top investors in consumer brands, including US investor General Catalyst (Airbnb, Warby Parker and Deliveroo) and Index Ventures, who has backed the

The Piper Podcast: How Bloom & Wild disrupted flower gifting

His brand pioneered the concept of ‘letterbox flowers’ and has gone on to sell more than 50 million flowers across the UK, France and Germany. But Aron Gelbard, co-founder and CEO of Bloom & Wild, has revealed how his revolutionary idea nearly fell at the very first hurdle. ‘When we started, we assumed there was

How Bloom & Wild brings delight to customer services…

To many companies, it’s the department most unloved, neglected and left toiling away in the most distant corner of the office. But the customer services function at Bloom & Wild couldn’t be more different. It’s not even defined as providing a service – it’s called ‘Customer Delight’. And as Phill Burton, COO of the online

Piper invests in pioneering online flower gifting brand Bloom & Wild

Piper has invested £11m into Bloom & Wild, the online flower gifting brand that is disrupting Europe’s £14bn fresh cut flower market. Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild has transformed the online flower gifting market, pioneering the concept of ‘letterbox flowers’. Its offering allows customers the ability to gift
The Piper team have long been supporters of our business and have always sought to help us on our journey. Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand, both in the UK and Europe
Aron Gelbard, Founder