Our Black Friday Tracker: Insights from our brand community

In recent catch-ups with founders, we’ve heard a lot about the extent of competitor discounting in the run up to Christmas. This has been reflected in our annual tracker Black Friday survey with our brand community where respondents echoed the sentiment. When asked what they did, more decided to offer deeper discounts, opted for 50%+

Our 2023 Black Friday Survey: Take part and learn from our community

Take part in our survey here Last year when we launched our Black Friday tracking survey, our goal was to understand how brands use Black Friday and why. There was lots of talk of the tide turning against it and brands wanting to move away from their reliance on discounting. This year, however, with the

Death or rebirth of Black Friday: Please tell us in our annual survey?

Take part in our survey With small annual holiday allowances, Americans have come to rely on national days for their extended weekends. Some of these have crept over the pond – Halloween spending is now more than £400m; some 13m celebrate Thanksgiving (even if it’s just a turkey with friends); and the Super Bowl has