Past investments Their passion to understand our sector inside and out, investing time into understanding our brand, really pulling out where we can be better and different, set them apart from other investors in this space. The investment and expertise that Piper bring to our business will help us to bring healthy eating to many more consumers in the UK and enable us to accelerate our growth ambitions for the brand next year and beyond. The Piper team have long been supporters of our business... Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand. They really want to learn about everything rather than just direct. They seem to really want to add value to the business, rather than just have an opinion round the board table. I can call them at any time of night and day and they are always happy to talk, they really are part of the business, rather than people who dip in and out and just want to see results. They really wanted to understand the business as quickly as they could. It’s not surprising that they have been successful. They are so diligent, they really think about things. I thought they were brilliant. It’s the first time I have worked in a PE funded business. Their attitude and contribution was pretty much the antithesis to what one fears a PE relationship could be like.