Jax has 25 years’ experience in brand strategy, marketing and business planning through a combination of board level and senior operational roles. Having first joined Piper in 1994, Jax subsequently spent 20 years in various roles, including the Storehouse Group (Conran Shop, Habitat, Heal’s, BHS, Mothercare), as Strategy and Marketing Director at Liberty, and at brand strategy agencies Circus and Springpoint.
Having rejoined Piper in 2011, Jax works closely with our brands to ensure that the management teams are clear in their direction of growth and are delivering against their brand values. Jax takes the lead on our Health & Fitness and Lifestyle Accessories investments, and serves on the boards of many of our investments including Bloom & Wild.
Jax represented Great Britain at the UCI World Gran Fondo Cycling Championships in 2017.
Jax is on the board of Wattbike.