Adam Balon

Co-Founder of Innocent smoothie drinks

Adam is a co-founder and director of Innocent Drinks. It was whilst setting up Innocent that Adam first got to know Piper staying in touch as he continued to build the Innocent brand. His love of nurturing and developing brands meant that he was keen to join the Piper Advisory panel.

“Piper invest in exactly the sort of businesses that I can relate to – brands that consumers love with huge potential for rapid growth. It’s such an exciting, yet potentially overwhemling stage for an entrepreneur and I wanted to be able to help where I can”

Adam has since been involved in the start up of several successful food businesses and has invaluable insights into the issues of food production, working with the major multiples, both here in the UK and overseas and managing rapid growth. Prior to launching Innocent, Adam worked at McKinsey and Virgin Cola.

Keep the main thing the main thing. Know what you’re about, don’t ever deviate from or dilute it

Adam Balon