Exit: Mindful Chef finds new home with Nestle after 5x growth

We are delighted to announce that Mindful Chef has been bought by Nestlé. In a wonderful two-year journey since we invested £6m in December 2018, sales have increased fivefold to £50m.
It’s astonishing how something so special has been built in such a short period of time – school friends Giles Humphries, Myles Hopper and Robert Grieg-Gran only founded the company in 2015. Since then, it has delivered over 9.5 million meals to households across the UK and become the nation’s highest rated recipe box according to Trustpilot.
As the name suggests, it has come to embody a mindfulness about the suppliers it chooses, the healthy ingredients it uses, and the brand’s impact on the environment. As well as being a certified B-Corp, for every meal sold, a school meal is donated to a child living in poverty through the firm’s ‘One Feeds Two’ initiative, which has seen more than five million meals donated so far.
The brand’s focus on health and nutrition has also seen Mindful Chef appointed the official nutrition partner for the English Institute of Sport while its partnership with the British Heart Foundation aims to raise awareness of how a healthy, balanced diet can help support heart and circulatory health. Testament to this, Sir Andy Murray, Victoria Pendleton CBE and Will Greenwood MBE are among its legions of fans.
As a truly purpose-driven brand, we are proud to have backed a team that embody our own values. We love nothing more than finding great custodians for our partner brands and, in Nestle, they now have a lifelong partner that can help them achieve their mission of getting more people to eat healthily.