BIMBO of Rollover

Piper has made its first investment from its £60 million fund, Piper Private Equity IV, backing the MBO of Rollover, the UKs leading premium hot dog supplier to the foodservice and leisure attraction markets.

The £4.5 million investment will enable Rollover to continue its fast track growth by expanding the brand into existing and new foodservice markets (such as the pubs and clubs sector), continuing the expansion of the range of products alongside hot dogs (which already includes burgers, smoothies, nachos and candy floss) together with further expansion into export and reta

Rollover was founded in 1991 by David Sanger, and has grown to become the preferred brand for consumers and operators, particularly in the leisure sector. David Sanger will continue to support the business as a non-executive director alongside Simon Vine (formerly of Uniq plc), whom Piper have introduced as Chairman.

Reflecting on the deal process David Sanger stated,

“Piper were able to complete this transaction very efficiently and quickly, given their extensive knowledge and understanding of consumer branded businesses; this has meant that the business has been able to continue focusing on growing sales and profit. Going forward I am confident that Piper will add considerable value to the team and the business”

George Adams of Piper said, “Rollover have established a highly successful and profitable foodservice brand with broad appeal and enormous potential for growth. Our own commercial diligence and research reinforced our belief in consumers appetite for eating out and for hot dogs, with just under half the UK adult population having eaten hot dogs in the last year”.

Piper Private Equity is a focused investor in growing consumer brands whose portfolio includes Boden, Maximuscle, Olan Mills, Rohan and the Las Iguanas restaurant chain.