The Piper Podcast: Amelia Harvey on the lessons challengers can learn from multinationals

Amelia Harvey, co-founder of The Collective, has told how she applied learnings from her early career at Kellogg’s and L’Oréal when launching her gourmet yoghurt brand.

Even though they’re huge businesses, they were very entrepreneurial in terms of the way they gave you the responsibility to carve out your own role,’ says Harvey in the latest podcast from Piper’s ‘How I Grew My Brand’ interviews with leading entrepreneurs. ‘I had millions of pounds of business to manage and that was all from the age of 24. The culture was sink or swim but we had the most amazing training that set me up for everything that I’ve done since.

Harvey channelled her experiences into The Collective, which she and co-founder Mike Hodgson launched in 2011, after forming a joint venture with Ofer Shenhav and Angus Allan, two food entrepreneurs from New Zealand. Today, its highly innovative range of dairy products is stocked in more than 5,000 supermarkets and the company generates retail sales of £40m.

In the interview with broadcaster Mary Nightingale, Harvey also talks movingly about how she and her team coped with the devastating loss of Mike Hodgson, who died in 2015 after suffering a cardiac arrest while cycling in the Lake District.

It was an incredible shock, I just had to put one foot in front of the other,’ says Harvey. ‘I had his family to think about, I had the team to think about, I had his voice in my head about how I just needed to keep going.’

Harvey’s interview is the sixth episode in Season 2 of Piper’s How I Grew My Brand podcast series. Other interviewees in this series include Ella Mills of Deliciously Ella, Aron Gelbard of Bloom & Wild, Charlie Bigham of Charlie Bigham, Jasper Cuppaidge of Camden Town Brewery, and Richard Hilton of Gymbox.

All the Piper podcasts, along with the latest featuring Amelia Harvey, can be downloaded on iTunes or SoundCloud.

Have you listened to our founder stories?

[28 Jun 2020] - With lockdown coming to an end, we thought this is a good time to showcase all the outstanding founders we have interviewed for our 'How…

Read more

The Piper Podcast: Flight Club founders on raising £160,000 in an afternoon

[15 Mar 2020] - Steve Moore and Paul Barham, co-founders of social darts chain Flight Club, have told how they were forced to raise £160,000 in an afternoon after…

Read more

After-Covid: The New Work Order

[5 Aug 2020] - In the Before-Covid (BC) age, life was different. An almost forgotten era when we traipsed through the office complaining about our journey in and worried…

Read more

Raising a glass to all those in hospitality

[15 Jul 2020] - ‘Went to Hickory’s on the first night after the lockdown and the first thing I can say is WOW. The things that they have put…

Read more

Have you listened to our founder stories?

[28 Jun 2020] - With lockdown coming to an end, we thought this is a good time to showcase all the outstanding founders we have interviewed for our 'How…

Read more

Wellbeing in the time of corona

[21 Jun 2020] - In 2008, Leonard Lauder, Chairman of Estée Lauder, claimed that lipstick was just what women needed as a small pick-me-up luxury during a recession. That…

Read more