Piper Video Stories: What is at the heart of the Forthglade brand

In the latest of our Video Stories, Gerard Lovell and Patrick Horton talk about what is at the heart of the Forthglade brand, their relationship with Piper, and and the future growth of the brand.

Forthglade has been making high quality, natural dog and cat food for over 40 years. Based in Devon, the business develops its own recipes using a combination of nutritionally balanced ingredients with added vitamins and minerals that contain no artificial colours, flavours or preservatives.

Forthglade produces its range from its own manufacturing facility and is one of the most affordable premium brands on the market. It was an early pioneer in providing grain-free products alongside its core range of natural foods. At least 95 per cent of Forthglade ingredients are sourced in the UK, many as locally as possible.

While consumers have become increasingly aware that their pets deserve to be fed as well as themselves, Forthglade’s philosophy has always been: ‘If you’re not prepared to eat it yourself, don’t feed it to your pets.’

Piper invested £6m in 2015 to support the growth of the business, the sixth investment from its £107m, fifth fund.