Привіт (pr. Pryvit). That’s ‘hello’ in Ukrainian. I am sending a more personal email today, the Day of the Nightingale. I wanted to say thank you to all the wonderful partners who have supported my initiative. I started Solovey, a Ukrainian charitable campaign brand, almost two years ago to raise money for War Child. The

Welcome to a special bonus episode of our Piper podcast series, How I Grew My Brand. It’s a bit different from our usual podcast. We recorded an in-house conversation between our Head of Brand, Yasha Estraikh, and Piper’s co-founder and founder of numerous brands, Crispin Tweddell. They discuss how the lessons he learnt in being

In recent catch-ups with founders, we’ve heard a lot about the extent of competitor discounting in the run up to Christmas. This has been reflected in our annual tracker Black Friday survey with our brand community where respondents echoed the sentiment. When asked what they did, more decided to offer deeper discounts, opted for 50%+