Take part in our survey With small annual holiday allowances, Americans have come to rely on national days for their extended weekends. Some of these have crept over the pond – Halloween spending is now more than £400m; some 13m celebrate Thanksgiving (even if it’s just a turkey with friends); and the Super Bowl has

Hello, I’m Yasha. If I haven’t crossed paths with you, I’m part of the team here at Piper and work with our partner brands in helping them become brand legends. I also happen to be Ukrainian. When the war broke out last February, I did what any good patriotic diaspora Ukrainian should do – I