Digging into the Piper archives, you will find some brands we’ve worked with that were slightly ahead of their time. There was the Loft, a warehouse selling second-hand clothing – the pre-internet eBay? Then there was Cranks, a six-site London vegetarian restaurant brand, slightly too reliant on a small band of hippies. 30 years ago,

Influencers. Stratospheric sales magnets or overpaid and overrated? It’s a question all consumer-facing brands have wrestled with in recent years as the growth of Instagram and TikTok continues apace. Few are more qualified to express an opinion than serial entrepreneur Grace Beverley. An influencer herself with more than 1m followers, she launched her first business,