Paws for thought – dog owners prefer pets to family…

The humble dog is no longer just man’s best friend – it has overtaken close family members in our affections, according to our latest survey, in association with pet lifestyle website PetsPyjamas. Piper currently has two leading natural pet food brands in its portfolio, Barking Heads and Forthglade. More than half (55%) the UK’s dog
The UK’s love affair with dogs is clearly stronger than ever. These results are very interesting and support the trend in humanisation as consumers increasingly seek the same level of quality in pet food and products as they would for themselves. A dog’s life is very much a charmed one in UK households.
Natalie Thwaites

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

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Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

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Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

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Piper Podcast series: Nicola Elliott of Neom Organics

Nicola Elliott has told how a ‘magic’ tincture created for aching footballers inspired her to launch wellbeing brand Neom Organics. ‘My husband is a sports teacher and I used to blend oils for him when he came back from playing football,’ says Elliott in the third of Piper’s ‘7, 17, 70’ podcast interviews with leading

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

Read more

Learn. Earn. And have fun: growing cultures in challenger brands

[25 Oct 2020] - If you come to our office and weave your way into the Cosy Room, you will find our library of business books, amassed over the…

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Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

Read more

PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more