Piper invests £5M in Barking Heads and Meowing Heads

Piper has increased its presence in the natural pet food sector by investing £5m into Pet Food UK, the company behind the Barking Heads, Meowing Heads and AATU brands. Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney. They met and worked together in the pet food industry at
We had a number of opportunities for investment, but selected Piper because of their deep knowledge and understanding of the sector and their ability to help us accelerate and manage our growth successfully. We’ve already started working with the Piper team and look forward to using their expertise in brand marketing, international sales, ecommerce and development of the team to help us grow.
Paul Hunter, Managing Director

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

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Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

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Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

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Propercorn secures £7m investment from Piper and Innocent founders

PROPERCORN, the UK’s fastest growing popcorn brand, has secured financial backing from Piper and JamJar, the investment vehicle for the three innocent founders. The £7m investment – the first major injection of funds in PROPERCORN’s five years of business – is intended to support the brand’s UK and international growth ambitions. PROPERCORN was founded in

Piper On The Case With Investment In Innovative Brand Mous

[19 Sep 2019] - We are proud to announce a minority investment in Mous, the fast growing direct-to-consumer tech accessories brand that has designed some of the most innovative…

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Piper invests in fast growing healthy recipe box brand Mindful Chef

[7 Jan 2019] - Piper have invested £6m into Mindful Chef, the UK’s favourite healthy recipe box brand. Mindful Chef was set up by childhood school friends Rob Grieg-Gran,…

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Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more

Piper invests £14m in Monica Vinader

Piper has led a £20m investment into British affordable luxury jewellery brand, Monica Vinader. Alongside its own investment of £14m, Piper has brought in US consumer specialist Winona Capital, who have invested £6m to help accelerate growth in the US. Monica Vinader founded her eponymous business in 2007 to provide customers with affordable luxury pieces
It was the passion that Piper and Winona demonstrated for our brand and our growth ambitions that really appealed to us. They stood out from all the others due to their deep understanding of how to grow consumer brands and their ability to add significant value through their networks, knowledge and in-house expertise.
Monica Vinader, Founder

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more

Piper invests £6m in Forthglade

Piper, has made a significant investment in Forthglade, the UK’s most established maker of natural pet food. Forthglade has been making high quality, natural dog and cat food for over 40 years. Based in Devon, the business develops its own recipes using a combination of nutritionally balanced ingredients with added vitamins and minerals that contain
Although we were approached by other potential investors, from the very first meeting Piper has demonstrated the value it will bring to the table and has already had a significant impact on the business. It was this, combined with the team’s undeniable passion for creating brand legends, that set Piper apart from its competitors.
Gerard Lovell, joint Managing Director

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more

Piper invests £6m in Hickory’s BBQ chain

Piper has made a significant investment in Hickory’s Smokehouse. Hickory’s is an American style, family friendly smokehouse and BBQ restaurant chain, with a strong focus on food quality and authenticity. Meats are slow cooked for up to 12 hours on smokers specially imported from Memphis. Guests are offered a unique dining experience (chef’s tables, milkshake
We are delighted to have selected Piper as our partner. I know we will benefit from their extensive knowledge and experience of the sector, and have already seen the value they can bring to bear so I am confident that together we will continue to build Hickory’s into a uniquely valuable business
Neil McDonnell, Founder

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more

Piper invests £8m in Orlebar Brown

Piper has taken a significant minority stake in Orlebar Brown, one of the UK’s most exciting premium menswear clothing brands. Founded in 2007 by Adam Brown and former business partner Julia Simpson-Orlebar, Orlebar Brown immediately filled a gap in the market by providing a more tailored approach to beach and swim shorts for men. Since
Piper has worked hard to complete the deal in six weeks, so that the business wasn’t distracted at its key selling time, and are committed to building Orlebar Brown into a globally recognized, British luxury fashion business.
Adam Brown, Founder

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more