Yasha Estraikh

Associate Partner, Brand

Sector focus: Premium Food & Drink, Socialising, Home & Lifestyle Accessories, Travel & Experiences

Yasha joined Piper in 2012 and leads on Piper’s commercial due diligence in assessing the growth potential of investments by better understanding why customers love a brand and why the brand is better and different versus the competition.

Post-investment, he works closely with investee entrepreneurs and management teams to put the customer at the heart of what they do in order to help them better understand how consumers think and behave before growing the brand into new channels or products, redesigning their packaging, and opening new stores and restaurants. More specifically, he assists our brands in answering key business questions by analyzing market data, running focus groups, launching online customer surveys, creating rollout strategies through catchment and geo-demographic analysis, and segmenting customer databases.

Yasha is on the board of Rabbies

Yasha’s critical insight in to our restaurants, and the way our guests perceive them, has been incredibly useful as we continue to develop the Hickory’s brand. In addition his insight in to the demographics that make up our local communities has always been appreciated when trying to understand the local landscape

John Welsh, Hickory's