Community: Sign up to the Better Business Act coalition.

As part of our commitment to becoming a B Corp later in the year, we are delighted to have joined a coalition of businesses supporting the Better Business Act.

A campaign to rally business around an ask to government to amend section 172 of The Companies Act, it will ensure that company directors are responsible for advancing the interests of shareholders alongside those of wider society and the environment. This aligns strongly with our own purpose of building purpose-led brand legends.

We have joined hundreds of businesses including Innocent, Patagonia, Mindful Chef, Graze, Ella’s Kitchen and Tony’s Chocolonely calling for a straightforward legislative solution. The Better Business Act is a business-led campaign, driven by leaders who recognise that the law has fallen behind business culture and who have proven that this approach to business works for everyone.

We wanted to invite you to join this coalition. You can sign up as simply as completing this form. See the attached deck and for full details and a link to the campaign website. The aim is to secure as many pledges of support as possible for the campaign principles and then to work with the government and parliamentarians to get legislation passed.

We believe that the Better Business Act is a unique opportunity to demonstrate UK leadership on the global stage – creating a competitive advantage, driving innovation, accelerating progress to net zero, and aligning with the government’s ambition to build back better.

Please let Georgia ( know if you decide to join.

All the best,
The Piper Team