Event: Piper Geekmeet - why Google needs a regular tickle…

Jamie Riddell recently entered the ‘third act’ of his career. If it’s anything like the first two, it won’t be short on drama. Riddell joined the latest GeekMeet, Piper’s popular roundtable of ecommerce minds, to impart some lessons learned from ‘a life in search’. In 1999, he co-founded Cheeze, the UK’s first digital direct marketing agency. Cheeze
‘Focusing on the right metrics’ may sound obvious, said Riddell, but is too often neglected. Soft metrics such as domain authority and clicks are important but hard metrics (transactions and conversion rates) will drive sales. Retaining a ‘razor sharp focus on what matters is the route to the top of Google’.

The Piper Podcast: Sipsmith Gin Founders On Refusing To Hear The Word “No” – And Changing The Law

Fairfax Hall and Sam Galsworthy, two of the three co-founders of premium craft gin brand Sipsmith, have told how an ‘insane level of naivety’ helped them to rewrite 200 years of history and build a new gin distillery in London.  Hall and Galsworthy are childhood friends from Cornwall who had been ‘nicking gin from the drinks cabinet

The Piper Podcast: Inexperience – and a selfie – helped Flash Pack disrupt the travel industry

Radha Vyas and Lee Thompson, co-founders of Flash Pack, have told how inexperience of the travel sector proved to be a key component in helping the brand to disrupt the $8.8 trillion industry.‘It’s an advantage not to have worked in the industry which you want to disrupt because you apply a different approach to problem