The Piper Podcast: Inexperience – and a selfie – helped Flash Pack disrupt the travel industry

Radha Vyas and Lee Thompson, co-founders of Flash Pack, have told how inexperience of the travel sector proved to be a key component in helping the brand to disrupt the $8.8 trillion industry.‘It’s an advantage not to have worked in the industry which you want to disrupt because you apply a different approach to problem

Have you listened to our founder stories?

[28 Jun 2020] - With lockdown coming to an end, we thought this is a good time to showcase all the outstanding founders we have interviewed for our 'How…

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The Piper Podcast: Flight Club founders on raising £160,000 in an afternoon

[15 Mar 2020] - Steve Moore and Paul Barham, co-founders of social darts chain Flight Club, have told how they were forced to raise £160,000 in an afternoon after…

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Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

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Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

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Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

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A life in search – and why Google needs a regular tickle…

Jamie Riddell recently entered the ‘third act’ of his career. If it’s anything like the first two, it won’t be short on drama. Riddell joined the latest GeekMeet, Piper’s popular roundtable of ecommerce minds, to impart some lessons learned from ‘a life in search’. In 1999, he co-founded Cheeze, the UK’s first digital direct marketing agency. Cheeze
‘Focusing on the right metrics’ may sound obvious, said Riddell, but is too often neglected. Soft metrics such as domain authority and clicks are important but hard metrics (transactions and conversion rates) will drive sales. Retaining a ‘razor sharp focus on what matters is the route to the top of Google’.

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

Read more

PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more

The Piper Podcast: Sipsmith Gin Founders On Refusing To Hear The Word “No” – And Changing The Law

Fairfax Hall and Sam Galsworthy, two of the three co-founders of premium craft gin brand Sipsmith, have told how an ‘insane level of naivety’ helped them to rewrite 200 years of history and build a new gin distillery in London.  Hall and Galsworthy are childhood friends from Cornwall who had been ‘nicking gin from the drinks cabinet

Have you listened to our founder stories?

[28 Jun 2020] - With lockdown coming to an end, we thought this is a good time to showcase all the outstanding founders we have interviewed for our 'How…

Read more

The Piper Podcast: Flight Club founders on raising £160,000 in an afternoon

[15 Mar 2020] - Steve Moore and Paul Barham, co-founders of social darts chain Flight Club, have told how they were forced to raise £160,000 in an afternoon after…

Read more

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

Read more

PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more