Trending Tastes: 10 things we learnt from this year’s Seed Fund.

For the fifth year now, it has been a privilege to support The Seed Fund, an altruistic mentoring scheme for food and drink brands turning over sub-£1m and run by The Collaborators. The 250 applications this year were the most impressive yet. As a culmination of the year-long project, we hosted an event at our
Over the course of The Seed Fund, we heard from dozens of small brands who are challenging conventions and lie at the forefront of new trends. Here are 10 learnings that we picked up

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

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PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

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Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

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Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

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What lies behind Amazon’s famous orange gates… Insights from our Ecommerce Geekmeet

In our recent survey of 2,000 online consumers in which we asked consumers to name brands they most trust, Amazon was far ahead of the pack. They have come to rely on it (47% had a Prime subscription) and are rarely let down (even when delivering the world’s biggest package, a dinosaur statue to Jurassic World).
For our partner brands, many of whom were in the room, Amazon is becoming an increasingly important channel. At Forthglade and Barking Heads, Amazon sales are growing by 50% year-on-year, with Mous’ sales growing tenfold in just one year.

Our approach to brand-building.

[3 Mar 2021] - It’s an awkward time to send out emails, in knowing what to actually say. As we speak to hundreds of founders, we are mindful that…

Read more

PROPER bags new home in Europe’s leading healthy snacking group

[31 Jan 2021] - We are delighted to announce that Exponent Private Equity has taken a majority stake in our partner brand PROPER, creating a partnership with Eat Real…

Read more

Bloom & Wild receives £75m investment

[24 Jan 2021] - Bloom & Wild to become Europe’s most loved flower gifting brand with £75m investment We are excited to announce an investment of £75m into Bloom…

Read more

Community power – our latest virtual Geekmeet with 100 brands

[20 Dec 2020] - ‘We were weeks away from going bust, so we decided to be completely transparent with our loyal community of Snagglers and ask them for their…

Read more