Do consumers really care about saving the world?

‘Do consumers really care about saving the world?’ Posed in a purposefully obtuse manner by a member of the audience, it nevertheless managed to generate an animated response from the panel that we were asked to join at the annual FUTR Summit earlier in the year. Reading the recently-released Waitrose Food & Drink Report, it’s
At Piper, we are constantly looking to work with founders to grow brands that help consumers look after the world around them. We recognise the need for trade-offs and compromises in balancing sustainability and consumer expectations, as well as ensuring prices stay competitive.