Piper has enhanced its consumer offering with the appointments of Saskia Roberts and Flora McAlpine. Saskia Roberts has spent nearly 20 years working for customer and retail consultancies on strategy, customer proposition, marketing and brand experience. She most recently led customer communication channels at O&CC Ltd (owner of high-street brands Cotswold Outdoor, Snow+Rock, Cycle Surgery
We are very pleased to welcome Saskia and Flora to the team. Their talent and experience will strengthen our offering in a number of key areas as we continue to find ways to add value, support and insights to both our current and future partner brands
Recent news
Piper has invested £11m into Bloom & Wild, the online flower gifting brand that is disrupting Europe’s £14bn fresh cut flower market. Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild has transformed the online flower gifting market, pioneering the concept of ‘letterbox flowers’. Its offering allows customers the ability to gift
The Piper team have long been supporters of our business and have always sought to help us on our journey. Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand, both in the UK and Europe