Orlebar Brown

“I am delighted to working with partners who share the same ambitions and values as ourselves. Piper’s extensive experience and knowledge of growing consumer brands will help us accelerate our growth and simultaneously protect our DNA.”

Adam Brown, Founder and MD, Orlebar Brown

Background

The idea for Orlebar Brown developed when Adam Brown was sitting around a swimming pool on holiday with friends and noticed that the women were more elegantly and effortlessly dressed than the men.

Two years later in 2007 Orlebar Brown was launched and immediately filled a gap in the market by providing a more tailored approach to beach and swim shorts for men.

Since its inception the range has evolved into a full collection of resortwear that revolves around the theme of travel, holiday and sun.

Originally launched online, the business has developed into a multi-channel brand with a fast-growing international reach.

Orlebar Brown sell online to 105 countries worldwide and also through key selected prestigious wholesale accounts such as Selfridges, Harrods and Mr Porter in the UK and Bergdorf Goodman, Barneys and Jeffrey in the US.

In addition the business has three standalone stores in Britain.

OB-Image-2-Final OB-Photo-for-website

Growing the Brand

With Pipers’ funding and expertise, Orlebar Brown are focused on broadening the distribution of its iconic mens beach and swimwear in the US and Europe through better support for its wholesale operations, a limited programme of retail stores openings in key cities as well as further investment into online marketing across the world..

Achievements

  • Adam Brown identifies a gap in the market for a more tailored approach to beach and swimshorts for men
  • Orlebar Brown is launched online
  • Sales grow to £2.2m. Orlebar Brown selected as Walpole Brands of Tomorrow
  • Sales grow by 60%. A capsule womens swim and beachwear collection is launched.

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