Monica Vinader

“We undertook a rigorous review of potential partners we could work with on our next stage of growth. It was the passion that Piper demonstrated for our brand and our growth ambitions that really appealed to us.”

Monica Vinader, Founder


Monica Vinader is a British affordable luxury jewellery brand 

Monica Vinader founded her eponymous business in 2007 to provide customers with affordable luxury pieces that bridge the gap between costume and fine jewellery.

The brand quickly became renowned for its iconic friendship bracelets, vibrant gemstones and cutting edge diamond pieces enabling customers to style, stack and personalise their jewellery. The Duchess of Cambridge, Kate Winslet and Alicia Vikander are among Monica Vinader’s many high profile customers.

The business, which is run by Monica and her sister Gabriela, currently has three London stores (in Chelsea, Mayfair and Canary Wharf) and a rapidly growing global footprint in the US and Asia; its jewellery can be found in department stores both in the UK and internationally.

bracelet-for-website ring-for-website


The investment will support the continued growth of the business.  This will include a further roll-out of its own and franchised stores, expansion of its wholesale distribution, particularly in the US, as well as continued investment in its own e-commerce channel.


  • Monica Vinader launches her eponymous brand in Liberty’s, London
  • Gabriela Vinader, Monica’s sister, joins the business from Amazon
  • Monica Vinader opens in South Molton Street and Selfridges
  • A flagship store is opened in Duke of York’s, SW3
  • International expansion into Hong Kong, Korea and the UAE
  • Further global growth in Singapore (Franchise) and the USA (Nordstrom)
  • Global online sales grew 63% in Q1

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