Hickory’s

“We are delighted to have selected Piper as our partner. I know we will benefit from their extensive knowledge and experience of the sector. I am confident that together we will continue to build Hickory’s into a uniquely valuable business”

Neil McDonnell, Founder, Hickory’s

Background

Hickory’s is an American style, family friendly smokehouse and BBQ restaurant chain with a strong focus on food quality and authenticity. Meats are slow cooked for up to 12 hours on smokers specially imported from Memphis.

The business was founded by Neil McDonnell, following extensive research into the smokehouse sector in the US, opening the first Hickory’s in 2010.  The chain operates from three large 5,000 sq ft sites in Chester, West Kirby and Rhos-on-Sea.

Hickory’s prides itself on serving its guests authentic southern American food.  Smokehouse, Barbeque, Cajun, Creole and soul food dishes are at the heart of the menu, and supplemented by an extensive range of Southern US drinks and cocktails including a cutting edge range of US craft beers and an unmatchable bourbon and rye whiskey collection – as well as American style sodas and shakes.

This extensive menu is the key to the success of Hickory’s, alongside the genuine southern hospitality that ensures everyone who comes to the restaurant receives exceptional service. Hickory’s units are designed to deliver a unique dining experience with features such as chef’s tables, milkshake bars, children’s play areas and heated outdoor areas, making it a magnet for all ages and occasions.

Hickory's-side-image-1 Side-image-2--Hickory's

Growing the brand

Pipers’ investment and expertise will enable Hickory’s deliver its ambitious expansion plans. The focus will be on opening a further 10 restaurants over the next five years, investing in systems and infrastructure to support the roll out, as well as building a dedicated training academy to ensure that the unique southern hospitality which guests enjoy can be experienced across a much larger estate.

Achievements

  • The first smokehouse tour
  • Hickory's opened it's first restaurant in Chester
  • West Kirby opens
  • Rhos- on- Sea opens.
  • Hickory’s Road Trip to Texas, New Orleans, Massachusetts, Washington

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