Forthglade

“Although we were approached by other potential investors, from the very first meeting Piper has demonstrated the value it can add.  It was this, combined with the team’s undeniable passion for creating brand legends that set Piper apart”.

Gerard Lovell, Joint Managing Director, Forthglade

Background

Forthglade are the UKs most established makers of high quality natural dog and cat food.

Based in Devon, Forthglade has been making high quality dog and cat food for over 40 years. The business develops its own recipes using a combination of nutritionally balanced ingredients with added vitamins and minerals that contain no artificial colours, flavours or preservatives.

It was an early pioneer in providing grain-free products alongside its core range of natural foods. At least 95% of Forthglade ingredients are sourced in the UK, many as locally as possible and the products are produced in its own manufacturing facility.  As a result Forthglade is one of the most affordable premium brands on the market.

While consumers have become increasingly aware that their pets deserve to be fed as well as themselves, Forthglade’s philosophy has always been: ‘If you’re not prepared to eat it yourself, don’t feed it to your pets’.

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Support

Pipers’ investment will enable Forthglade to continue to develop their growing range of natural dog and cat food, and to expand its production facility to meet increased consumer demand. The business will continue to focus on making the brand more readily available to consumers in the UK through expanded distribution. The funds will also allow Forthglade to continue investing in the team required to support its ambitious growth plans.

Achievements

  • Gerard Lovell and Chris Brooking acquire a significant stake in Forthglade
  • Natural Menu and Natural Lifestage ranges are fully rebranded with the famous ‘red dog'
  • Forthglade products listed in Pets at Home
  • Forthglade starts exporting to Kuwait, Cyprus, South Korea and Russia
  • Launch Natural Lifestage 'Grain Free' ranges for dogs and cats

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