Barking Heads

“We had a number of opportunities for investment, but selected Piper because of their deep knowledge and understanding of the sector and ability to help us accelerate and manage our growth successfully.”

Paul Hunter, Managing Director

Background

Pet Food UK was founded in 2009 by Paul Hunter, Dave O’Regan and Jim Moloney. They met and worked together in the pet food industry at Nutro, and Paul had previously run his own kennels business. Dissatisfied with the quality of dog and cat food on offer, the trio set out to develop a solution.

Barking Heads for dogs and Meowing Heads for cats are predominantly dry premium natural pet food ranges, formulated with the highest quality ingredients sourced from the UK.

With quirky names such as ‘Fat Dog Slim’ and ‘Purr-Nickety’ and highly distinctive packaging, the products have helped simplify buying pet food for consumers in an increasingly complex and crowded market.

BARKING-HEADS-side-image

Support

The funding will enable the business to further invest in brand marketing and ecommerce, as well as grow the management team and expand international sales which already account for nearly 30% of sales.

Achievements

  • Barking Heads & Meowing Heads founded by Paul Hunter, Dave O’Regan and Jim Moloney
  • Launched into Pets at Home
  • New AATU range developed following the 80/20 rule and the world’s first single protein source dry pet food
  • Barking Heads launched into Tesco
  • Sales exceeded £10m. 30% of sales are international
  • Moved into new office in Hemel Hempstead

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