Yasha Estraikh

In addition to undertaking market and customer research, Yasha is able to undertake customer profiling, customer segmentation, database analysis and location analysis for our portfolio companies

Yasha is an experienced research consultant having managed qualitative and quantitative methodology projects for a variety of public and private sector clients, including a number of international FMCG brands.

Alongside this he has worked with numerous private equity houses helping them to design and implement their due diligence strategies.

Yasha joined Piper in 2011.

They ensure that the business is trying to understand the customer and the customer journey. It is very easy to forget about the customer when you are deep in the business on a day to day basis. They always come back to the customer

Andrew Stafford, Chairman, Weird Fish


Associate Partner, Customer Research & Insight


020 7727 3842