Leon Hughes

Having worked for the last 15 years as a specialist in e-commerce design and development as well as systems, Leon’s expertise in exploiting this channel is invaluable to our portfolio companies

Working initially as a consultant working for a wide range of clients including Shell UK, Powergen, Divertimenti and Aga Rangemaster, he began work with Maximuscle in 2002 when the business turned over £7m.

By 2010 when Maximuscle (a Piper investment) was bought by GSK for £168m, Leon had become e-commerce Director and had established the online and IT infrastructure and created a world class team of online marketeers, web and system developers to build and fulfil more than 20 global e-commerce sites for Maximuscle.

Leon is magic. He has got us to where we are and without him the new website would probably have never launched. He has been adding real value

Stuart Rose


Associate Partner, e-Commerce


020 7727 3842