Leon Hughes

Leon uses his knowledge, network and expertise to support our brands in creating world-class ecommerce platforms and industry-leading digital marketing. He has an unrivalled black book of digital experts from across the consumer space. At Piper he hosts quarterly GeekMeet skill-swap events attended by the UK’s top entrepreneurs and Ecommerce Directors.

He has worked for the last 15 years as a specialist in e-commerce design and systems development. Having grown his own international web design agency in the late 90s, he joined Maximuscle in 2002 when the business turned over £7m. By 2010, when Maximuscle (a Piper investment) was bought by GSK for £168m, Leon had established the online and IT infrastructure and created a leading team of online marketeers, web and system developers to build and fulfil more than 20 global ecommerce sites for Maximuscle and was Head of Ecommerce at GSK.

Leon has been really useful. He has introduced us to a number of interesting people. Our head of technology also attends the GeekMeets that Leon holds, which he finds really useful

Monica & Gaby Vinader, Monica Vinader


Associate Partner, e-Commerce


020 7727 3842

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