Based in Devon, Forthglade has been making high quality dog and cat food for over 40 years. The business develops its own recipes using a combination of nutritionally balanced ingredients with added vitamins and minerals that contain no artificial colours, flavours or preservatives.

Forthglade was an early pioneer in providing grain-free products alongside its core range of natural foods. At least 95% of Forthglade ingredients are sourced in the UK, many as locally as possible and the products are produced in its own manufacturing facility. As a result Forthglade is one of the most affordable premium brands on the market.

While consumers have become increasingly aware that their pets deserve to be fed as well as themselves, Forthglade’s philosophy has always been: ‘If you’re not prepared to eat it yourself, don’t feed it to your pets’.

Pipers’ investment will enable Forthglade to continue to develop their growing range of natural dog and cat food, and to expand its production facility to meet increased consumer demand. The business will continue to focus on making the brand more readily available to consumers in the UK through expanded distribution. The funds will also allow Forthglade to continue investing in the team required to support its ambitious growth plans.

“Although we were approached by other potential investors, from the very first meeting Piper has demonstrated the value it can add. It was this, combined with the team’s undeniable passion for creating brand legends that set Piper apart”.

Gerard Lovell, Joint Managing Director, Forthglade

The story so far

2011 Gerard Lovell and Chris Brooking acquire a significant stake in Forthglade
2012 Natural Menu and Natural Lifestage ranges are fully re-branded
2014 Forthglade starts exporting to Kuwait, Cyprus, South Korea and Russia
2015 Launch Natural Lifestage 'Grain Free' ranges for dogs and cats
2017 Forthglade extends its range to include cold pressed dried food, especially formulated for the company

Piper Video Stories: What is at the heart of the Forthglade brand

[22 Nov 2018] - In the latest of our Video Stories, Gerard Lovell and Patrick Horton talk about what is at the heart of the Forthglade brand, their relationship…

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Piper invests £6m in Forthglade

[28 Sep 2015] - Piper, has made a significant investment in Forthglade, the UK’s most established maker of natural pet food. Forthglade has been making high quality, natural dog…

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Current investments