Flat Iron was created to challenge traditional perceptions of steak The first Flat Iron was founded by Charlie Carroll in 2012 as a pop up above a London pub and proved such a success that a permanent site was opened later that year in Beak Street in Soho.
Carroll was inspired to start the business because he felt the steak market was served either by good quality, but very expensive, high end restaurants or poor quality, mass market offers. Flat Iron offers customers a modern take on the traditional steak house – no fuss, no frills, just delicious high quality steak for £10.
The £10m investment provides the company with the necessary funding to build the team, focus on delivering outstanding quality and value and enable further units to open in and around London to meet customer demand. Founder Carroll retains a controlling stake of the business and will remain as Managing Director.
The story so far
|2012||The first permanent Flat Iron site opens on Beak street, Soho, following the huge success of a pop-up above The Owl and pussycat pub in Shoreditch|
|2014||Flat Iron opens its second restaurant in Denmark st, spit roasts a whole ox and acquires its own herd of cattle|
|2015||Queues are a regular feature outside Flat Iron’s third site in Covent Garden. There is a working butchers shop on site and free ice-creams are given for dessert|
|2016||Flat Iron opens site number four in Shoreditch, featuring a 250yr old mechanical spit roast|
|2017||Flat Iron cooks over 10,000 steaks a week. Plans are finalised to open two more Flat Iron sites in Goldborne Road, West London and Kings Cross|