Bloom & Wild

Founded in 2013 by Aron Gelbard and Ben Stanway, Bloom & Wild has transformed the online flower gifting market, pioneering the concept of ‘letterbox flowers’. Its offering allows customers the ability to gift beautiful, high quality, long-lasting, fresh flowers in a convenient slim box that fits through the receiver’s letterbox. More than 50 million flowers have been shipped to date across the UK, France and Germany.

The brand’s app has been heralded by the App Store for its innovation in the gifting space. Recipients of Bloom & Wild’s ever-changing bouquets enjoy the modern, fresh look of the flowers, the fun that comes with arranging the stems themselves and the joy of watching the flowers bloom. The award-winning letterbox packaging adds an element of surprise for the recipient – each stem is packed lovingly by hand and flower buds are individually netted with petal protectors to cradle the flowers in transit. The flowers are delivered in bud so they bloom over time and last longer than other bouquets.

This new investment, the brand’s largest yet, will enable Bloom & Wild to focus on two key growth strategies – to become the UK market leader in flower gifting and to continue its rapid international expansion trajectory in existing and additional European markets. It is the fourth investment from Piper’s sixth fund, Piper VI, which recently closed at £125m. Piper’s investment is supported by existing investors MMC Ventures and Burda Principal Investments.

The Piper team have long been supporters of our business and have always sought to help us on our journey. Their skills will be invaluable in helping us to fulfil our ambition of being the world’s most loved flower gifting brand, both in the UK and Europe

Aron Gelbard

The story so far

2013 Aron Gelbard and Ben Stanway launch Bloom & Wild, transforming the online flower gifting market
2016 Revenue hits £10m
2017 Bloom & Wild enters the German and French markets
2018 To date more than 50 million flowers have been shipped across the UK, France and Germany

The Piper Podcast: How Bloom & Wild disrupted flower gifting

[6 Feb 2019] - His brand pioneered the concept of ‘letterbox flowers’ and has gone on to sell more than 50 million flowers across the UK, France and Germany.…

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How Bloom & Wild brings delight to customer services…

[20 Dec 2018] - To many companies, it’s the department most unloved, neglected and left toiling away in the most distant corner of the office. But the customer services…

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Piper invests in pioneering online flower gifting brand Bloom & Wild

[1 Oct 2018] - Piper has invested £11m into Bloom & Wild, the online flower gifting brand that is disrupting Europe’s £14bn fresh cut flower market. Founded in 2013…

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Current investments