Piper Podcast series: Nicola Elliott of Neom Organics

Nicola Elliott has told how a ‘magic’ tincture created for aching footballers inspired her to launch wellbeing brand Neom Organics.

‘My husband is a sports teacher and I used to blend oils for him when he came back from playing football,’ says Elliott in the third of Piper’s ‘7, 17, 70’ podcast interviews with leading entrepreneurs. ‘I developed this little tincture and he said “Oh my God, this stuff’s magic – my legs feel totally new.” I remember creating 31 of these little bottles that he took off to the boys at football. We still sell it now’

Elliott, co-founder with Oliver Mennell of Neom Organics, is the third subject in Piper’s ‘7, 17, 70’ series of podcast interviews. Piper, the leading investor in consumer brands, has been helping to build and support brands for more than 30 years. ‘7, 17, 70’ refers to the three critical stages it believes businesses will encounter where a step change is required to fuel sustainable growth. Piper invested growth capital in Neom Organics in December 2017.

In an interview with broadcaster Mary Nightingale, Elliott describes the ‘lightbulb year’ that led to Neom’s conception – from turning down a lucrative magazine editorship to launching a wellbeing brand from a broom cupboard. She tells how she and childhood friend Mennell scraped together proceeds from a second-hand car sale and a TV game show prize to produce Neom’s first range of natural candles which were stocked in her spare bedroom. ‘We had four fragrances – and the roadside smelled amazing.’

In other highlights, Elliott describes how Kylie Minogue helped raise brand awareness, reveals the worst advice she received and explains the importance of entrepreneurs following their instincts. Says Elliott: ‘You can sit around and theorise all day long but ultimately no one has the blueprint for your brand in your category in your market in your territory.’

The podcast series follows on from two successful books that Piper has published in recent years containing lessons from some of the UK’s best known entrepreneurs. Each podcast can be downloaded via iTunes and TuneIn, or streamed on Piper’s website or via Soundcloud.

For more information, please contact:
Yasha Estraikh, Associate Partner
Email: yasha@piper.co.uk
Phone +44 (0)207 727 3842

How Bloom & Wild brings delight to customer services…

[20 Dec 2018] - To many companies, it’s the department most unloved, neglected and left toiling away in the most distant corner of the office. But the customer services…

Read more

Learnings from our annual Beauty Founders' Collective

[2 Dec 2018] - One of the tricks of investing in consumer brands is gauging where the prevailing winds are blowing and, most importantly for us, if they will…

Read more

Piper invests in fast growing healthy recipe box brand Mindful Chef

[7 Jan 2019] - Piper have invested £6m into Mindful Chef, the UK’s favourite healthy recipe box brand. Mindful Chef was set up by childhood school friends Rob Grieg-Gran,…

Read more

How Bloom & Wild brings delight to customer services…

[20 Dec 2018] - To many companies, it’s the department most unloved, neglected and left toiling away in the most distant corner of the office. But the customer services…

Read more

Learnings from our annual Beauty Founders’ Collective

[2 Dec 2018] - One of the tricks of investing in consumer brands is gauging where the prevailing winds are blowing and, most importantly for us, if they will…

Read more

Lessons from our annual Food & Drink Founders’ Collective

[4 Nov 2018] - We are curious creatures here at Piper and, as part of this curiosity, we love hearing and learning from inspiring leaders. This is part of…

Read more