Who we are

How we can help

We invest in entrepreneurs with great ideas to grow brands consumers love.

We give our money and more importantly our expertise to support you in unlocking growth in the next step of your journey.

We look for fast-growing consumer brands in retail, leisure, consumer products and services with a presence in the UK and a turnover of £5m+, in which we can invest around £5-£25 million.

We live and breathe consumer brands

For us, real value lies in a consumer brand’s strength, not just its balance sheet. We take pride in helping to create ‘sticky’ brands loved by both consumers and employees. By doing so, we build brands that thrive well beyond our partnership.

Inviting a partner into your business is not unlike marriage; you need to be 100% sure you’re committing to the right person. That’s why we make time to get to know the team and build an investable business plan. We like to walk the walk, meet the team, see the stores, hear the story, and listen to customers – immersing ourselves in the brand so we are in a position to add real value from day one.

We have walked in entrepreneurs’ shoes

Starting as entrepreneurs ourselves, we have lived and breathed entrepreneurial brands for 30 years. From our early days as retail strategy consultants to founding the Pitcher & Piano brand, and then setting up Piper, we’ve gained an understanding of the challenges of growing brands that consumers love. We have successfully partnered with over 30 entrepreneurs and backed brands that have hired over 3,500 people across our most recent investment fund alone.

We are a team of experts who support your growth

We are a small but diverse team of brand experts based out of our converted warehouse in Notting Hill, far away from the Square Mile. Our in-house team adds commercial value well beyond the traditional investor’s remit: brand strategy, consumer insight, digital strategy and ecommerce, IT systems, talent and recruitment, and corporate PR. Our support helps entrepreneurs focus on what they do best: growing their business.

We take brands international

We have grown brands internationally via online, wholesale, catalogues and retail (own stores, joint ventures, and franchises) and have a trusted network of partners around the world. We have helped expand brands in the US, Far East, Middle East, throughout Europe and Australia.

We are experts in growing brands online and offline

Building on entrepreneurs’ natural instincts, our in-house team uses a mix of quantitative and qualitative consumer insight, digital analytics, geo-demographic software, our extensive network and 30 years of experience to help evaluate and design growth strategies. We have done this across numerous sectors and channels – online, physical retail, department store, grocery and convenience store distribution.

We have an industry-leading network

We add value via our unrivalled consumer branded industry network built up over 30 years. We can help find and source the best in class Chairman and senior managers.

Our relationships with branded entrepreneurial community helps us keep track of best practice. Learning from the hundreds of entrepreneurs we meet, we host regular entrepreneur SeedMeet networking events and digital and ecommerce-focused round-table GeekMeets.

We know how to get the best value for your brand

By knowing the potential strategic buyers of consumer brands, we understand the way that brands need to grow to be attractive to them. We are more fexible than other investors on who we sell to. Together we pick the best option for the entrepreneur and the brand.

We invest our own money

As a small and committed team, we’ve invested significant personal capital in our funds, so we’re fully focused on making every investment a success. We are also proud that a large amount of our money comes from entrepreneurs who have successfully grown and sold their own brands, including those we have previously backed.

We believe in sustainable investment

Growing sustainable brands runs through everything we do. From the first time we speak to entrepreneurs, through our due diligence and the lifetime of our investment, sustainability is at the heart of what we do with regards to people, the environment and leadership. In our experience, future-proofing a brand enables it to stay better and different and flourish way beyond our investment. This ensures that we grow brand legends that consumers love.

There is excellent cohesion in the way we think, a fun, friendly relationship. A collective sense of belonging, that we are on a unique and special journey together

Loungers

They add unique value through their customer understanding. They genuinely know how to grow brands.

Maximuscle

They had much more savviness around the branding and the branded process and that side of the business.

Bottlegreen